NATIONAL UNIVERSITY OF ARCHITECTURE AND CONSTRUCTION OF ARMENIA

In the framework of the Erasmus + Staff Mobility For Teaching Program, The Dean of the Design Department of Warsaw’s Ecology and Management University, Professor Jan Settner will deliver a lecture on “BRIDGE FROM MARKETING TO DESIGN”, which will be held on May 13-17 at 3:00pm in the 2407 classroom. The language of the courses is English.

The main topics are:

1. Introduce to Marketing. 4 P’.

2. People needs. Buying products behavior.

3. Group of products. Brand and assortment strategy.

4. Price. Pricing strategy and methods of price determining.

5. Place. Establishing the marketing channel.

6. Promotion – targeting and instruments. AIDA. Advertising.

7. Non-advertising instruments of promotion.

8. Basics of marketing research.

To participate in the lectures you will need to register in advance, applying to Design Department 2413.