(010) 303-300
In the framework of the Erasmus + Staff Mobility For Teaching Program, The Dean of the Design Department of Warsaw’s Ecology and Management University, Professor Jan Settner will deliver a lecture on “BRIDGE FROM MARKETING TO DESIGN”, which will be held on May 13-17 at 3:00pm in the 2407 classroom. The language of the courses is English.
The main topics are:
1. Introduce to Marketing. 4 P’.
2. People needs. Buying products behavior.
3. Group of products. Brand and assortment strategy.
4. Price. Pricing strategy and methods of price determining.
5. Place. Establishing the marketing channel.
6. Promotion – targeting and instruments. AIDA. Advertising.
7. Non-advertising instruments of promotion.
8. Basics of marketing research.
To participate in the lectures you will need to register in advance, applying to Design Department 2413.
